Do Your MLM Prospects Want a Job Instead of a Business? Here’s What You Can Do About It

One of the most challenging and time consuming things about recruiting people into any network marketing opportunity is helping them understand the difference between owning their own business versus working in a traditional job.

When you talk with the “average” person about the idea of starting a home based business, most will respond with the same predictable fears and objections.

You’ve heard them all before:

  • “Why would I have to pay money for a job?”
  • “Thanks anyway, but I wouldn’t be interested in anything without a guaranteed salary.”
  • “I don’t have time for anything else because I’m too busy with my job.”

Why is this? It’s because most “average” people fail to understand why they would want to build a business of their own in the first place.

Spending your time having to convince people that what they really want is a business of their own can not only be frustrating, but extremely costly both in terms of your time and (perhaps more importantly) your attitude.

I remember early on in my network marketing career wanting to beat my head against a wall, wondering how I was ever going to get anywhere with my business when I was having to spend so much of my time talking with people who just didn’t get it!

There’s an old saying you’ve probably heard, and it really rings true in our business: “Man convinced against his will is of the same opinion still.”

My Discovery

One day it finally dawned on me that the advice my upline had been giving me for years about “never pre-judge anyone” and “talk to everyone that comes within three feet of you” was all wrong. Dead wrong.

It happened almost by accident, but I discovered that when I presented my opportunity to professionals who already had some degree of success in business (even if it wasn’t their own business), most of those fears and objections just never came up.

By making the decision to attract experienced professionals, I found that most of the time I was talking with people who already knew they wanted to build something of their own one day – they just needed someone to come along with the right tools and systems to help them make the transition! I knew I could do that!

Your Timing Couldn’t Be Better

In today’s shrinking economy, there are more talented professionals who know deep down inside that they MUST build a business of their own than at an other time in our nation’s history. You have the ready-made opportunity they know they so desperately need, and all you need to do is position yourself properly for them to find YOU.

Those network marketers who learn to do this over the next 5 to 7 years will prosper beyond their wildest imaginations, while those who use yesterday’s worn out “harassment marketing” methods will wonder who moved their cheese.

Most Networkers Are REPELLING Their Prospects On The Internet

On the Internet today, there are countless ads, websites, tweets and posts promoting someone’s network marketing company or product. We have learned to ignore these and quickly say “no” or “I’ve heard this pitch before” every time we see them. Heck, the network marketing companies themselves even think they work.

In reality, all these “in-your-face” tactics do is repel people away from your product and opportunity. These techniques are called “harassment marketing”.

Learn To Attract Professionals to YOU

The opposite of this approach is “attraction marketing”. This is where you provide totally free, “no-strings-attached” educational information that truly gives a real value to your readers – who are people that are already familiar with and interested in learning more about some topic related to network marketing. You learn to find your “niche” and become a subject matter expert they can trust.

This is by far the most effective approach to generating high quality recruiting leads for your MLM business on the Internet. This is because we have all learned that if we want to know about something, we can most likely find it for free on the Internet without being harassed if we are willing to look for it. You become a trusted advisor when you provide this service.

This is the kind of approach that today’s professionals respond to.

If you would like to learn to become an expert in “attraction marketing” (learning how to properly position yourself to attract the type of professional prospects you seek to build your MLM business), I would recommend you start today by reading Ann Sieg’s free report entitled “The Attraction Marketer’s Manifesto“. I believe her simple, step-by-step methods for getting high quality prospects to seek you out are the best in the industry. You can download her free 71-page eBook here.

Onward and Upward!!

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